dm drogerie markt

dm opened its first store in Bulgaria in January 2009 in the city of Vidin. To date, the company operates 113 stores across 44 cities nationwide, 40 of which are located in Sofia. dm Bulgaria reported a 45% revenue growth for the last fiscal year, which spans from October 1, 2022, to September 30, 2023.

The dm assortment includes over 16,000 top products in categories such as beauty and health, baby care and household items. You can also find pet food, small textiles and a changing seasonal assortment. The variety is further enriched by 28 dm brands, with a primary focus on natural cosmetics and healthy eating. In Austria, dm offers many additional services through its dm hair and beauty studio concept and the dm gesunde pause healthy snack corner. Thanks to its diverse offerings and philosophy, dm is one of the most beloved Austrian brands.

dm Bulgaria provides jobs for nearly 1,500 employees, distributed across the company’s headquarters in Sofia, the logistics center in Elin Pelin and its stores. Across the entire group, excluding dm Germany, more than 21,400 people are employed. Including dm Germany, dm offers secure employment to approximately 62,000 people.