ZORA is a Bulgarian retail chain with over 30 years of experience in offering home and office appliances. Today, we are among the leaders in the sector with 46 stores across the country and an online presence at zora.bg.
Our mission is to be a guide for quality and innovation, offering a wide selection of appliances from A-class global brands, as well as our established in-house brands, Finlux and Crown.

We believe that quality shopping doesn’t end with the purchase. That is why at ZORA we focus on professional service and consultation, helping customers make the right choice. We offer additional warranties and the option to insure appliances, providing long-term peace of mind and security.

For us, technology is not just a necessity, but a way to simplify and enrich life. From TVs and smartphones to large and small household appliances and smart home solutions – every category in our stores is carefully selected with attention to quality, functionality, and customer needs.